90 entries on engineering, growth, design, and what we've learned building products.
We had been trying to convince clients that site speed matters for years. Google naming it a ranking factor did more in six months than all of our arguments combined.
We built a small internal tool and it quietly changed how I think about every client project we take on.
We offered social media management for three years and then we stopped, and removing it was one of the best decisions we made.
We ran 14 A/B tests on a landing page chasing conversion rate and only found the real problem when we stopped looking at the data and started watching people use it.
We used GPT-3 and then GPT-4 in real client projects, and the truth is more boring and more useful than the LinkedIn version.
We started offering conversion audits as a low-cost entry point and it accidentally became the thing that brought in our best clients.
A year of more clients, more complexity, one serious mistake, and a few things that worked better than expected.
Two years in, we have a clearer picture of what kind of agency we are and what that actually costs.
Clever design wins awards. Predictable design gets enquiries. We know which one we are here for.
Our first large retainer did not come from a pitch -- it came from a small project done well.
A client site was compromised and the way we found out was that Google flagged it.
Navratri, Diwali, and Dhanteras are not just cultural events -- they are buying windows with their own logic.
Showing 61–72 of 90 entries
