90 entries on engineering, growth, design, and what we've learned building products.
We built OmegaPix because we kept fixing the same image performance problem on every client site and manual fixes were not sustainable.
We redesigned a client homepage with a specific bounce rate hypothesis and the result was almost exactly what we predicted.
We shifted our performance marketing reporting from cost-per-lead to cost-per-acquisition and it changed how we make every campaign decision.
We have been working with one client continuously for three years and the relationship looks nothing like what I expected when we started.
We have migrated enough WordPress sites from shared hosting to VPS that we built a reusable playbook, and here is what is actually in it.
Offering everything to everyone feels like a growth strategy and works like a credibility drain.
We wrote a five-email reactivation sequence for a client with a cold lead list and it converted 11 leads in seven days without a single ad rupee spent.
We default to one typeface family for most client work and we have had to defend that decision more than once. Here is why we hold the line.
The technical skills are often there. The rest of it is where the surprises live.
This is what we actually do when a client site breaks at the worst possible moment.
Most Indian SMB marketing falls apart between the first click and the sales call, and nobody talks about why.
One case study we published in 2021 is still, two years later, the single best lead source we have for performance marketing enquiries.
Showing 49–60 of 90 entries
