90 entries on engineering, growth, design, and what we've learned building products.
Intent-based advertising and interest-based advertising are different products serving different moments.
We were doing good work but not telling clients about it, and that was our referral problem.
Eight seconds to 1.4 seconds is not magic -- it is a checklist, run in the right order.
We spent a year building sites with scroll animations on everything, and then we looked at the data.
The clients we onboard today are fundamentally different from the ones we onboarded two years ago.
The term "performance marketing" means something different depending on how much budget is behind it.
We sent 400 cold emails that went nowhere before we figured out what was actually wrong.
UpdraftPlus is fine until it is not, and we found out the hard way.
We spent months explaining why SEO takes time. Then we stopped explaining and started setting better expectations upfront.
Not the highlights. The specific decisions that moved the needle and the ones that did not.
The client taking 40% of our time was blocking the growth that was waiting just behind them.
Asking clients to critique design puts them in the wrong role and gets you the wrong answers.
Showing 73–84 of 90 entries
